Goel & Goel International
Freelance
Summary
GGI’s existing website lacked modern usability, clear navigation, and the professional appeal needed to represent a growing global client base. The redesign aimed to create a trustworthy, user-centered platform that reflects the company’s scale and capabilities.
Role
UI/UX Designer
Deliverables
Responsive website,
Design System, Navigation Structure
Team
Founder
UX Designer (Me)
Timeline
4 months (Jan 25 - Apr 25)
Challenge
GGI’s website felt outdated and heavy. It didn’t tell their story clearly, and visitors had a hard time finding what they were looking for. My challenge was to simplify the experience, make it easy to navigate, and design a site that actually represents who they are today.
Moodboard
Research
Analysis of current website, Competitor Analysis and improving accessibility.
Prototype
I explored multiple layout variations to ensure information flow was intuitive and consistent.
UI Design
A refined grid system, modern typography, and balanced use of color established a credible digital identity that aligns with GGI’s international presence.
The 3 C's of learning
The client’s ask was simple — a website that feels elegant and easy to use. To deliver on that, I anchored my redesign process around three themes: Clarity, Consistency, and Constraints. These 3C’s not only shaped the outcome of the website but also continue to guide how I approach design problems today.
Clarity beats complexity
Content is design too
Consistency builds credibility
I’m just a message away — ideas, collaborations, or coffee chats.
